Metro Market

Shorewood, WI Commercial Industrial

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Retail and Parking Structure together as One

This Retail Parking Structure is the first two-story Roundy’s grocery store in Wisconsin. The new construction included not only a retail store, but also a four level attached parking structure. The design/build construction process included the demolition of three existing buildings and combining individual parcels into one. Upon completion, the final Shorewood Metro Market is over 90,000 square feet and includes a restaurant/café and bar; complete with a piano and a fireplace, all enclosed within an environmentally friendly building. The attached parking structure provides space for over 300 patrons.This facility provides more than just a trip to the grocery store; it provides an entire experience.

Building in a busy setting

The speed and versatility of precast construction played a major role in the building of this facility. The Metro Market and parking deck are located in an urban, congested environment; with no onsite storage or staging. Prefabrication of all the precast building components produced an amazing facility with the least amount of disruption and impact on the surrounding community.

Architectural look

The building and the parking structure were designed to blend in with the surrounding community aesthetics. The architectural wall panels consist of a thin brick insert combined with an acid etch and sandblast finish. The architectural wall panels also included custom reveals and intricate design features. Using these types of finishes led to a very elaborate structure, blending in with the revitalized urban community. While the outside design projected high-end design, the interior space was industrial and minimalist. The smooth finish and clean look of precast allowed the designers to achieve their vision as well as incorporate the raw precast component into the industrial store design. The insulated wall panels provided a thermally efficient space perfect for controlling temperature.


  • Grocery store and parking structure
  • First two story Roundy's Grocery store in Wisconsin
  • Thin brick in-lay finish with custom reveals


General Contractor: Briohn Building Corporation

Architect:Briohn Building Corporation

Engineer: Briohn Building Corporaton


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